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Posts Tagged ‘Service Staff’

Traveling With a Baby on a Plane

April 5th, 2010 admin No comments

On the plane

Babies under two years still travel free on the lap, though there are rumors that this perk may soon be coming to an end. Most airlines charge a hefty service fee ($100 on United) for overseas flights for the same privilege, of traveling with babies. Before you even consider buying that extra seat until they are over two, remember that the baby will probably be on your lap anyway during the entire flights. So, unless you need an expensive place to keep your unread newspaper and magazines, take advantage of this free ride for as long as possible, while traveling with your baby. Don’t forget the sippee cup, bottle and binkey. If you do, the plane ride will be a descent into hell, because little ears often can not handle take-offs and landings without sucking on something. If mom is there and still nursing, you’re in luck; you can read the paper in peace. If not, you’ll be playing hot potato with the baby for at least a half hour up and a half hour down. We lost the sippee cup one time on the way to the airport and were able to get one at Travelers Aid at the last minute.

One gadget (and we love gadgets) you may want to consider sticking at the bottom of the diaper bag, while traveling with babies, is a water bottle adapter. This small piece of plastic allows you to use a soda or water bottle as a baby bottle and includes an extra nipple. At $.99 on eBay, its value to you, while traveling with babies, as an always prepared dad, would be immeasurable. Read more…

Marketing to Baby Boomers, Part 3 — What Boomers Want

November 6th, 2009 admin No comments

What Do Boomers Want?

We know the misconceptions about Baby Boomers, and we know they’re approaching their 50s and 60s in a way no previous generation has, but what do Boomers want?

Value

Baby Boomers (like many consumers) care more about value than brand name. They want specific benefits, not just slogans or catchy commercials. Any marketing message to Boomers needs to have the value built in.

Products Tailored to Their Needs

Boomers have been called the “me” generation, and as they grow older, your marketing still needs to be all about them. They want a selection of merchandise that makes sense for them. They want clothing and shoes that fit their lifestyle and size. Give Boomers a good selection, and they’ll have the successful shopping experience they desire.

Good In-Store Experience

As their eyes start to fail, they want signage and printed materials that are easy to read without reading glasses. They want lights that are bright enough for them to see what they’re buying or eating. They want sound management that will help them distinguish separate sounds as background noise becomes more of a problem.

Baby Boomers also want attention and good manners from service staff. “Train your non-Boomer staff to show respect to older customers. They must never be ignored,” says Matt Thornhill, president of the Richmond-based Boomer Project. “One bad experience will turn a Boomer off of your business forever. Train your staff to pay attention and use good manners. Good service isn’t a commodity these days, it’s a point of difference.”

Experiences?

For Boomers, it’s no longer true that “He who dies with the most toys, wins.” Baby Boomers are in search of experiences. Most Boomers love to travel, and they don’t necessarily travel to lounge by a pool. They’re searching for self-discovery, for adventure rather than relaxation. They love to experience new things, which is why you’ll find many Boomers taking classes, starting new careers or going on National Geographic expeditions.

By: Andrea Di Salvo